E-Commerce Report Switzerland 2018

E-Commerce Report Switzerland
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E-commerce in Switzerland: Foreign providers in the fast lane. Global competition is now also affecting Swiss online commerce.

Falling behind in a freer marketThe focus on the critical aspects in the management summary reflects the change in mood in the study panel. For now, it is still business as usual: brick-and-mortar commerce will continue to flounder, a hefty contingent of Swiss online merchants will continue to grow, access to customers will keep shifting toward digital platforms, and Swiss players are getting edged out of the top ten rankings for Swiss e-commerce. The study participants fear they will fall behind in a market that is becoming less insular.

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