Read the management summary from the E-Commerce Report Switzerland 2019: From mass products to individual value. The study 2020 will be published on 1 July 2020.
Find out more in recent press releases and media reports or contact someone if you have further questions.
E-commerce is transforming entire industries, and this dynamic is only accelerating. The E-Commerce Report Switzerland tracks this development. It draws from the experiences and assessments of e-commerce merchants whose business with consumer goods and services has the potential shape the market.
The providers make up the study panel for the e-commerce report. Panel participants are surveyed annually by the University of Applied Sciences and Arts Northwestern Switzerland FHNW (beginning in 2009). The study is commissioned by Datatrans, the leading Swiss specialist in internet payment solutions.
Objective and content
The evaluation focuses on describing how the market is evolving. For this reason, the information given by the interviewees is condensed. Non-public information on the individual companies remains confidential, provided it has not been explicitly approved for publication.
The study series focuses on the development of business concepts for the sale of products and services to private consumers in relation to networked information technology. The specific structure of the sales concepts in various industries and different provider types is highlighted: online-only providers, multi-channel providers, manufacturers and wholesalers offering direct sales as well as the role of new intermediaries such as online marketplaces. The study is a survey of current developments, makes predictions about the future and reflects on past predictions. By repeating the study annually, conclusions about changes can be drawn.
Head of Competence Centre E-Business at FHNW
«Competition occurs across a variety of levels in e-commerce. The potential for innovation remains high, as demonstrated by seamless payment solutions – a field in which Swiss providers are at the forefront.»
Lecturer on Information Systems at FHNW
«Drawing on personal interviews with more than 30 e-commerce representatives, the E-commerce Report takes an in-depth look at current topics in Swiss e-commerce. It captures the zeitgeist while remaining scientifically grounded.»
Market-influencing e-commerce providers are companies with the potential to significantly shape the development of e-commerce in their industries. The following three groups of companies are cases in point:
A select number of representatives from other companies or organisations are also invited, particularly when they are relevant for discussing a topic in greater depth or if, as a non-Swiss provider, they have a significant influence on the development of e-commerce in Switzerland.
University of Applied Sciences and Arts Northwestern Switzerland FHNW (Study concept and execution)
School of Business, Institute for Information Systems
Peter Merian-Strasse 86
Tel. +41 61 279 17 55
Prof. Ralf Wölfle
Head of Competence Centre E-Business
Datatrans Ltd (Originator and commissioning body)
Tel. +41 44 256 81 91