Since 2009, the Commerce Report Switzerland explores annually how distribution to consumers is developing under the influence of digitalisation in Switzerland – as the only Swiss study of its kind from the perspective of the vendor.
Read the management summary «Barometer» of the Commerce Report Switzerland 2021.
Find out more in recent press releases and media reports or get in touch with someone for further questions.
The study panel for the Commerce Report is made up of market-shaping providers for consumer goods and services based in Switzerland.
All studies published in the series E-Commerce Report Switzerland since 2009 can be downloaded free of charge as PDF files.
The study series was commissioned by Datatrans Ltd, the leading Swiss specialist for internet payments. It wants to make a contribution to the reflection and further development of sales concepts to consumers.
Distribution is changing rapidly under the influence of digitalisation - the study series accompanies this development. Its statements are based predominantly on the experiences and assessments of the members of the approximately 30-strong study panel. Its members are designers and decision-makers from potentially market-shaping providers of consumer goods and services in Switzerland. They have been surveyed annually by the University of Applied Sciences and Arts Northwestern Switzerland FHNW since 2009.
The study series, which was launched under the title "E-Commerce Report Switzerland" ended in 2020 with its twelfth edition. We are now continuing it in a modified form. The following is planned for 2021:
In the first quarter, the interviews were conducted in the usual form. The results will now be published in two significantly shorter reports than in the past.
The first part will focuson an assessment and reflection of the current situation after Corona has triggered considerable shifts between the distribution channels. The report «Barometer» on this will be published in mid-June.
The second report on the focus topic will be published at the beginning of November. It will examine the shifts in the supply landscape in a long-term perspective until 2025/2030. This includes the developments in business models, of course with a focus on innovations. Particularly interesting, for instance, is how supplier-customer relationships can be better designed to last.
Head of Competence Centre E-Business at the FHNW
«Competition occurs across a variety of levels in e-commerce. The potential for innovation remains high, as demonstrated by seamless payment solutions – a field in which Swiss providers are at the forefront.»
Lecturer on Information Systems at the FHNW
«Drawing on personal interviews with around 30 C-level decision-makers, the Commerce Report takes an in-depth look at current topics in Swiss e-commerce. It captures the zeitgeist while remaining scientifically grounded.»
The interviewees represent Swiss e-commerce merchants of consumer goods and services who have the potential to shape the market. They make up the study panel for the Commerce Report.
University of Applied Sciences and Arts Northwestern Switzerland FHNW (Study concept and execution)
School of Business, Institute for Information Systems
Peter Merian-Strasse 86
Tel. +41 61 279 17 55
Prof. Ralf Wölfle
Head of Competence Centre E-Business
Datatrans Ltd (Originator and commissioning body)
Tel. +41 44 256 81 91